Association for Breastfeeding Advocacy (Singapore)

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What does Association for Breastfeeding Advocacy (Singapore) do?

The Association for Breastfeeding Advocacy (Singapore) is dedicated to promoting, supporting, and protecting breastfeeding in Singapore. Their mission is to ensure that babies get the best start in life by advocating for policies that enhance infant health through acceptable breastfeeding practices. They educate healthcare professionals, undertake public education programs, encourage research on breastfeeding, and collaborate with international organizations. Join them in their mission to make a difference in the lives of mothers and babies.




pamela lim, liow peck hoon, cynthia pang pui chan, mythili pandi, kang phaik gaik, chua mei chien, yvonne ng pei mei, yong tze tein, lim peng im, cecilia tang


Health & WellnessChildrenEducation


  • Registered Charity
  • Established since 2006
  • Published yearly Annual Reports

Society Impact

  • Promoting public awareness and education about breastfeeding to enhance its acceptance as a societal norm.
  • Providing training and resources to healthcare professionals, enabling them to better support mothers in their breastfeeding efforts.
  • Encouraging research on breastfeeding practices and related issues to improve understanding and inform policy decisions.
  • Collaborating with international organizations and local bodies to share knowledge and best practices in promoting breastfeeding.
  • Advocating for policies that support infant health through acceptable breastfeeding practices, such as the Baby-Friendly Hospital Initiative recommended by WHO and UNICEF.
  • Monitoring trends and practices of breastfeeding in Singapore to identify areas for improvement and measure progress over time.